Leslie Streeter joined Washington State University Tri-Cities as director of marketing and communication May 9. In that role she will oversee the campus’ advertising, marketing, public relations, social media and website with a focus on growing enrollment.
Streeter comes to WSU Tri-Cities with a background in consumer and non-profit marketing strategy and brand management. In the nonprofit sector, she most recently led a rebranding initiative, digital and content marketing and social media strategy to increase awareness and revenue on behalf of a health care organization. As a research analyst and assistant project manager for an innovation consultancy, Streeter conducted consumer and market research and assisted with strategy sessions for Fortune 100 companies such as Kraft Foods and Kellogg’s.
Streeter is a WSU alumna with bachelor’s degrees in communication and business administration/marketing. She is also a graduate of Leadership Tri-Cities, Class XVIII, and currently serves as the organization’s board secretary. Streeter is a Tri-Cities native and lives in Richland.
“I am excited and honored to join the marketing and communication team at WSU Tri-Cities. Cougs always find their way back home, and that is exactly what this feels like to me. Having the opportunity to work with talented people, at a university I love, doing what I love… It just doesn’t get much better than that,” said Streeter.
About WSU Tri-Cities
WSU Tri-Cities is located on shared traditional homelands of the Confederated Tribes of the Umatilla Indian Reservation and the Confederated Tribes and Bands of the Yakama Nation. As a leading public research university with a focus on energy, environment and agriculture, WSU Tri-Cities delivers career-connected learning and innovative research that addresses economic and social challenges.
MEDIA CONTACT(S)
Brenda Alling, Office of Marketing and Communication, 360-546-9601, brenda_alling@wsu.edu
Original source can be found here.
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